What value you have placed on an hour of your time? How do you arrive at this number? Do you take a look around at what your competition is getting? Did you figure out your desired annual net income and work backwards to an hourly rate? How do you know if it’s enough? Did you calculate just enough to survive, or did you build a fee structure that incorporates future financial comfort without going overboard with glitzy crazy outrages prices? Here are a few reasons why you need to stop undercharging right now.